A well-executed project doesn't improvise. It follows a process.

Full transparency at every phase — what happens, when it happens, who does what, and what you can expect at each stage. The process is not bureaucracy. It is the structure that protects your investment and ensures the final result is the one we agreed on from the start.

Most digital projects fail due to a lack of process, not a lack of talent

Digital development projects that end badly share common patterns: scope that expands without control, decisions made too late, changes that appear when what they affect has already been built, and expectations that were never explicitly aligned. None of these problems have to do with the team's technical ability. They all have to do with how the project is managed.

A well-defined process is the answer to each of those patterns. The scope is defined and signed before any code is written. Decisions are made at the right time, not when they are already expensive to change. Changes follow a clear procedure. And expectations are documented from the very first call.

For the client, this means one thing: certainty. Knowing what will happen, when it will happen, and what is expected of them at each stage. There are no perfect projects — there are well-managed projects, and that is the difference between an experience that builds trust and one that breeds uncertainty.

From the first call to launch

Discovery

What is it?. The listening and analysis phase. Before making any proposals, we take the time to understand the client’s business, their goals, their competitive landscape, their users, and their constraints — whether technical, budgetary, or time-related.

What happens. A 30 to 60-minute discovery call where we map out the project. If the scope is complex, there may be a second technical analysis session before we move on to the proposal. The client doesn’t need to prepare any technical details—they just need to be able to explain the problem they want to solve and the outcome they expect.

What this phase delivers. A shared understanding of the project. If there is no alignment at this stage, we make that clear before moving forward.

Proposal and Contract

What is it?. The translation of the discovery into a specific document: defined scope, specified deliverables, detailed pricing, estimated timeline, and terms of the agreement.

What happens. We prepare the technical and commercial proposal based on what was agreed upon during the discovery phase. The client reviews it, asks any questions they may have, and, if they agree, we sign the contract. The standard contract is available for review prior to signing—we share it during the discovery call for anyone who would like to review it in advance. The payment model is 1/3 upon signing and 2/3 upon delivery. We do not start any project without confirmation of the initial payment.

What this phase delivers. Proposal signed, contract signed, project underway.

1–2 days after discovery

Design and Architecture

What is it?. The phase where we define how the product will look and how it will be built — before writing a single line of code.

What happens. We present the client with the project’s visual system — typography, color, components, main screen flows — and the technical architecture we will implement: data structure, API design, infrastructure decisions. This presentation does not require technical knowledge from the client — we explain it in terms of behavior and functionality, not implementation. That said, if the client has technical expertise, their input is welcome and can enrich decisions that are still inexpensive to change. This phase exists for a practical reason: changes in direction cost what they should — very little, because no code has been built on top of the decisions being changed. The design revision rounds included in the project apply here.

What this phase delivers. Validated and signed-off design system, defined and documented technical architecture. Foundation ready for development.

1–3 business days

Development

What is it?. The build phase. The team works on what was agreed in the previous phases — with active communication with the client throughout the entire process.

What happens. Development follows the scope defined in the proposal. Throughout this phase, the client has access to a staging environment where they can see progress in real time and interact with the product under construction — without access to the source code, which remains in a private repository until final delivery. Status updates are periodic and proactive — the client does not have to ask where the project stands. Scope changes that arise during development are managed through a formal process: they are documented, budgeted, and decided upon before implementation. No change enters development without the client’s explicit approval.

What this phase delivers. Product built, tested, and deployed to staging for the client’s final validation.

Variable depending on scope

Launch and Support

What is it?. The transition from the staging environment to the live production environment, and the post-launch support period.

What happens. Before launch, we run a complete checklist — environment variables, certificates, migrations, critical flows, active monitoring. The launch is coordinated with the client within an agreed-upon window.

What this phase delivers. Product in production, verified and monitored. Source code and technical documentation delivered to the client.

Delivery and Payment Terms

The source code and production deployment are completed only after the second payment installment is received — the remaining two-thirds of the total price. Until that point, the client has access to the staging environment to verify that the work meets what was agreed in the proposal, but the project is not considered delivered and the code is not handed over. This is not a contractual whim — it is the same logic as any other commercial transaction: the product is delivered when the price is paid.

Contractual Responsibility

The signed contract creates obligations for both parties from the date of signing. A client who decides to abandon the project after signing is free to do so, but the initial deposit is non-refundable — it covers work already performed and reserved capacity. Likewise, if we are the ones in breach, we refund the deposit in full. What is not acceptable under any circumstances is for the client to disappear during the project, reappear weeks later demanding continuity, or wait until delivery to dispute the agreed payment — in such cases, the terms of the contract will apply. The exact details of these terms are in the contract, available for review before signing.

1–2 days for launch

You always know where your project stands

One of the main sources of frustration in development projects is the lack of visibility. The client invests, the project disappears for weeks, and the next communication is the delivery — which doesn't always match what the client had in mind.

We work differently. During development, the client has access to a direct communication channel with the team — instant messaging for quick queries and status updates, email for formal communications and documented decisions. Response time on business days is under 24 hours for general inquiries and prioritized for production incidents.

Additionally, the active staging environment during development allows the client to see progress in real time without relying on screenshots or presentations. What is built is visible.

Status updates are proactive — you don't have to ask to know what phase the project is in. If there is a blocker, a pending decision, or a deviation from the plan, the client is the first to know.

A project is a joint effort — this is what we need from your side

The quality of the final result depends as much on the team's work as on the client's involvement at the right moments. We don't ask for constant dedication — we ask for availability during the critical phases.

Availability for validations. The project has moments where it needs a client decision to move forward — design validation, technical proposal approval, staging review before launch. Delays in these validations translate directly to the timeline. We define in advance which validations are needed and when, so the client can plan accordingly.

Materials and information. Copy, images, logos, access to existing tools, credentials for external services. The sooner they are available, the sooner they can be integrated into the project. Delays in delivering materials are one of the most common causes of project overruns.

Timely decisions. During development, questions may arise that require the client’s judgment — business decisions, feature behavior preferences, prioritization when time is a factor. We respond quickly and expect the same.

A designated point of contact. For projects with multiple stakeholders, we need a primary point of contact who consolidates the client team’s feedback before relaying it to the project. Contradictory feedback from different people on the client side is one of the most costly blockers in a project.

Clarity about the boundaries — so there are no surprises

Post-launch support is not indefinite maintenance. The included support period covers bugs related to the delivered work and minor scope adjustments. For ongoing infrastructure maintenance, dependency updates, and long-term operational support, the DevOps retainer is the right service.

Scope changes have a cost. Any feature not included in the signed proposal is a scope change. This is not a problem — projects evolve and we manage it with a clear process — but it has time and cost implications that are defined before implementation.

Design revision rounds have a limit and a purpose. Each service includes a defined number of design revision rounds. This limit does not exist to restrict the quality of the outcome — it exists to protect the project from an endless revision process that blocks progress and dilutes design judgment. A revision round is a consolidated list of changes, not an open-ended conversation that restarts each time. Additional revisions are budgeted as an add-on.

Client availability is part of the contract. A project has phases that require client decisions and validations at specific moments. If the client is not available when needed — to approve the design, validate the staging environment, deliver materials, or answer a question that blocks development — the project is formally paused until that availability is restored. The timeline is recalculated from that point.

We do not work without a defined scope. We do not start projects on an hourly basis or with an open scope. The signed proposal is the project’s reference document. If the scope needs to change, we update it formally before it affects development.

It depends on the timing and the nature of the change. If it occurs during the design and architecture phase, the cost is usually low. If it occurs during development, when code has already been written based on that decision, the cost is higher. In any case, the process is the same: we document the change, estimate the impact in terms of time and cost, and the client decides whether to proceed. No change is implemented in the project without explicit approval.

Technical issues arise in every project — the difference lies in how they are handled. If we encounter an unforeseen complication during development that affects the timeline or scope, we communicate it immediately along with a proposed solution. The client doesn’t find out about a problem when it’s already too late to take action.

Yes. The active staging environment during development allows you to view the product under construction in real time. There are no surprises in the final delivery because the client has had visibility throughout the entire process — without access to the source code, which is only provided once the final payment has been made.

This covers bug fixes related to the delivered work and minor adjustments that do not involve significant development. It does not cover new features, major design changes, or infrastructure maintenance. The duration is 30 days for most projects and 45 days for Scale Build, starting from the launch date.

One-third of the total price is due upon signing the contract, and two-thirds upon delivery. The initial payment is a prerequisite for beginning development — without it, the project will not proceed. The final payment is a prerequisite for delivering the code and deploying it to production. Payments are processed via Stripe.

Yes. We work with clients in Europe and the English-speaking market. We communicate in Spanish or English, depending on the client’s preference, and the process is the same regardless of location.

CONTACT

Have a project in mind?

The first step is always a 30-minute discovery call — no commitment and no need to have anything technical prepared. Just tell us what you want to build.

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