Your online store isn't just a sales channel. It's your business.
We build custom online stores and e-commerce platforms — with no transaction fees added by the platform, unlimited customization, and an infrastructure that allows you to scale without switching systems when volume demands it.
Why generic platforms have a ceiling
There’s a question worth asking before choosing an online store platform: if Shopify were truly the most scalable solution on the market, why do large retailers and high-volume retailers build their own platforms? The answer is the same one that leads any company to that decision when the business grows large enough: control over the customer experience, data, processes, and operating costs ends up being worth more than the initial convenience of a generic platform.
That doesn't mean Shopify or WooCommerce are bad tools to start with. It means their business model is built on your dependence on them—and that model has consequences that become apparent as the business grows.
Customization is limited by the ecosystem of available plugins. Specific business logic—volume discounts, multi-warehouse inventory management, integrations with ERPs, custom order flows—requires third-party solutions that add complexity, cost, and points of failure. And the data structure is defined by the platform, not by business needs.
A custom-built store has none of these limitations. And unlike platforms, it’s yours.
A store that’s more than just a storefront — it’s a business
In e-commerce, the web app and the marketing site are one and the same. The online store serves simultaneously as the acquisition channel, the product catalog, the transaction engine, and the brand experience — all within a single, cohesive system. There is no separate marketing layer that converts visitors and then redirects them to another application.
We build full-stack online stores where the business team manages the product catalog, orders, inventory, and customers from their own admin panel—without relying on the interface of any third-party platform. The frontend that the customer sees and the backend that the business operates are a single system, designed from the ground up for the client’s specific business model.
This has a direct impact on costs: there are no transaction fees added by the platform. Payment providers — Stripe, PayPal, Redsys, Adyen, Mollie or others — charge their standard fees for processing payments, just like any other system. But there isn’t an additional layer of the platform that takes a percentage of each sale. At high volumes, that difference is significant.
And if you need to switch payment providers in the future—whether due to price, geographic market, or regulatory requirements—you can do so. There’s no lock-in. The payment provider is an integration, not a structural dependency.
The features that define a professional online store
Dynamically managed product catalog.
Products with variants, attributes, images, market-specific prices, and stock availability. The team updates the catalog from the admin panel in real time—without touching any code and without having to rely on a developer to publish a new product or change a price.
Shopping cart, checkout, and payment gateway.
Conversion-optimized checkout process — minimal friction from the product to confirmed payment. Integration with the market’s leading payment gateways: Stripe, PayPal, Redsys, Adyen o Mollie depending on the market and the customer's requirements. No additional fees charged by the platform.
Order Management and Logistics.
Order management dashboard with customizable statuses, automatic notifications to customers whenever a status changes, integration with logistics providers, and data export for warehouse operations.
Inventory management.
Real-time inventory tracking, automatic restocking alerts when inventory falls below a defined threshold, and, for multi-warehouse operations, availability management by location.
Authentication and Customer Portal.
Registration, login, and a personal account where customers can view their orders, manage their information and addresses, and access their purchase history. OAuth with Google to streamline the registration process.
Administration dashboard with advanced analytics.
Not just operational management—the dashboard includes business metrics: sales volume, average ticket, best-selling products, conversion rate by category, and purchasing behavior analysis. A well-structured database from the start is the foundation for more advanced analytics—the system is ready to connect to business intelligence tools or incorporate AI-powered analytics with AI when the volume of data warrants it.
Operational automations.
Order confirmations, shipping notifications, stock alerts, regular sales reports, and any recurring process that is currently performed manually. Built on n8n e directly integrated with the store's logic.
What an online store might need in addition to the store itself
A well-built e-commerce store already includes dynamic content management by design—the catalog, products, and orders are all manageable from the dashboard. There’s no need for a separate CMS for that.
What can complement a store, however, are other items from the catalog, depending on the business's needs. A blog or content section built on Strapi can fuel your SEO strategy with editorial content that is independent of your product catalog—useful for stores that want to rank for content as well as for products. The automations with n8n connect the store to the ERP, the CRM, the logistics provider, or any tool that is part of the operations. And the retainer of DevOps keeps the production infrastructure running with the level of reliability that a store with active transactions requires.
A store with the scope of the Launch MVP — catalog, cart, checkout, admin panel, payment gateway, and customer portal — is in production within 8 to 12 weeks. The exact timeline depends on the complexity of the catalog, the integrations required, and the client's availability to validate at each phase.
Yes. The process involves migrating the product catalog, customers, and order history to the new infrastructure. Data migration is handled as part of the project or as a standalone DB Migration service depending on the complexity. What we don't migrate is the source platform's configuration — we build the new system from scratch with the right architecture.
Yes. We implement multi-language and multi-currency support with market-specific prices configurable from the admin panel. The SEO for each language version is managed independently with properly configured hreflang tags. If the project requires cultural adaptation of the copy beyond technical translation, we coordinate that as part of the localization service.
Multi-warehouse management is an add-on defined in the project scope. It involves stock availability by location, order assignment logic to the nearest warehouse or the one with the best availability, and synchronization with existing warehouse management systems if applicable.
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